A month after Boston’s enlargement group, BOS Nation, , the membership seems to be contemplating a reputation change following a reputation and model rollout that was broadly criticized.
The group, which can be part of the league in 2026, stated Tuesday it launched a course of to “search out, take heed to, and replicate on” enter on its identify from followers, supporters, and “a bunch of advisors assembled to replicate a various vary of voices and views.”
“We wish to guarantee you that now we have heard your suggestions and are actively listening,” a press release from the membership stated. “We share your excessive expectations, and collectively, we are going to construct a storied membership that displays the essence of the gorgeous sport and the character of our dynamic metropolis.”
The group’s identify and model rollout got here with a “Too Many Balls” advertising marketing campaign that includes cameos from present and former male Boston athletes, together with Tom Brady and David Pastrnak, declaring there are “too many balls on this city.” The marketing campaign was met with widespread public backlash, together with by .
Within the wake of the announcement and criticism, the group issued a press release saying it “missed the mark” in its model launch marketing campaign and apologized to the LGBTQ+ neighborhood and the trans neighborhood extra particularly.
“We’re proud to be a part of probably the most inclusive sports activities league on this planet and are dedicated to upholding the unifying values that outline the NWSL and our membership,” the membership stated on the time. “Thanks to all who’ve held us accountable by calling for us to do higher. We hear you and we are going to, collectively.”
On Wednesday, the membership it’s working to “create a membership that represents the energy, range, and fervour” of the neighborhood, together with internet hosting boards with followers and different stakeholders, assembling a bunch of name advisers and listening to public suggestions.
This text initially appeared in .
Soccer, NWSL
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