Foudys, the world’s first retailer devoted to official ladies’s sports activities merchandise, has introduced one other groundbreaking achievement by bringing the Nationwide Girls’s Soccer League (NWSL) to Europe.
Launched in 2020, Foudys is the primary firm outdoors North America to supply the complete vary of dwelling and away jerseys for all 14 NWSL groups. This historic transfer reinforces Foudys’ dedication to enhancing fan expertise and accessibility in ladies’s soccer. The deal additionally displays the rising connection between the NWSL, the Girls’s Tremendous League and their respective fan bases.
Since its begin, Foudys has been a pacesetter in elevating ladies’s sports activities, offering followers entry to the merchandise they crave. Throughout the 2019 Girls’s World Cup, founder Helen Hardy recognized an absence of entry to ladies’s soccer merchandise and launched the corporate in response. Rising from a bedroom-based operation to a worldwide retail platform, Foudys has achieved important milestones. For instance, launching the England Lionesses package and collaborating with stars like Lucy Bronze.
Foudys safe NWSL deal
Following this newest milestone deal, Hardy mentioned: “It is a monumental second for Foudys and for girls’s soccer globally. After we launched Foudys, the NWSL was the lacking piece. We had been continually requested for NWSL gear, and we knew we couldn’t really be the ladies’s soccer platform we aspired to be with out it.
“We’re extremely proud to lastly supply followers throughout Europe entry to those unbelievable groups and jerseys. The vitality, the eagerness, the entire game-day expertise within the NWSL is one thing particular, and we’re excited to deliver a style of that to our prospects. We’re really giving the NWSL a house away from dwelling in Europe.”
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To have fun the launch, Foudys has partnered with 14 feminine and non-binary photographers from throughout England. For the discharge, Foudys has paired every NWSL workforce with a brand new “dwelling away from dwelling” in England. These photographers will use their distinctive types and views to seize the dynamic connection between English soccer and American soccer cultures.
The complete vary of NWSL jerseys shall be obtainable at beginning February 28, 2025. To have fun, Foudys is providing free worldwide delivery on NWSL merchandise for the primary 48 hours. The discharge is restricted, so followers are inspired to enroll in the Foudys mailing checklist at for full launch particulars and early entry.
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